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doc-code/日志格式/ssp_投放端整理20250314.md 0 → 100644
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## 格式
- int 32 位
- long 64 位
| 字段名 | 类型 | 说明 | 例子 |
| ---------------- | ------ | ------------------------------------------- | ---------------------------------------------------------------------------------------- |
| appStoreLogId | string | 广告匹配日志id | 157dd3ac-a26a-4ac8-a92c-d01376bf4cd5 |
| batchLogId | string | 请求ID，标识一次请求 | 239410ed-01b5-409a-9324-7211c0fcaa52 |
| referLogId | string | trace 日志ID | 239410ed-01b5-409a-9324-7211c0fcaa52 |
| originAdsourceId | string | URL中的参数 original，具体不明 | |
| matchOrder | int | 原来有其他用途，后来改为当前服务器IP的整数形式 | |
| appId | long | appid | 19641 |
| sourcePorductId | string | 广告 product id | 000000798071 |
| sourceAppId | string | 包名 | com.Qunar |
| creativeClickUrl | string | 创意的点击跳转地址 | samsungapps://PromotionDetail/1000000972 |
| campaignId | long | 活动 ID | 23354 |
| strategyId | long | 策略 ID | 59192 |
| creativeId | long | 创意 ID | 42386 |
| mediaId | long | 流量媒体 ID | |
| adPosId | long | | 351 |
| strategyPrice | long | 竞价价格值 | |
| dealPrice | long | 竞价价格值 | 63000 |
| payPrice | long | 广告匹配无值，广告通知才有值 | 63000 |
| encodeAdsource | string | 广告匹配的adsource | |
| decodeAdsource | string | 广告通知里记录的url参数中的adsource | |
| logType | int | 日志类型，1 匹配；2 展示；3 action(点击、下载或安装、等等其他类型) | |
| matchType | int | 广告匹配类型，1 普通；2 搜索。 | |
| isMatched | int | 是否成功匹配到广告，1 成功；0 失败 | |
| isImpression | int | 日志是否为展示通知 | |
| isClick | int | 日志是否为点击通知 | |
| actionType | int | 日志是否为其他事件通知，即url路径为 store/action | |
| isHome | int | 日志是否为进入主页通知 | |
| isDownload | int | 日志是否为下载通知 | |
| isInstall | int | 日志是否为安装通知 | |
| logTimestamp | long | 时间戳 | |
| logDate | string | 无值 | |
| logTime | string | 无值 | |
| userIp | string | 终端 IP | |
| zoneCountry | string | 由终端IP推算的国家名 | |
| zoneProvince | string | 由终端IP推算的省份名 | |
| zoneCity | string | 由终端IP推算的城市名 | |
| userId | string | 用户ID | Yjg0OWY1ZTgxYWY5OTc3MzQ0NzRlMjhkYmE0N2Y2MmMzMzIyOTQyZGY3MzM1N2I4NTljNjU5OTdkZmJhNjRiNA== |
| userPhone | string | 无值 | |
| userAgent | string | useragent，即 UA | |
| userOs | string | 操作系统， url 参数 dos | 33 |
| userDeviceBrand | string | 品牌， 参数 db | Samsung |
| userDeviceModel | string | 型号， 参数 dt | SM-C9000 |
| userLanguage | string | 参数vc | 4.5.26.2 |
| userDisplaySize | string | 分辨率 参数 dis | |
| usernetWork | string | 网络链接方式， 参数 nt | |
| deviceApps | string | 用户手机上已经安装的app列表，url 参数 apps | |
| searchKeyWords | string | 用户搜索关键字，或url参数 pkgname | 赶走野蜂方法 |
| cheatType | int | 匹配广告时，活动有没有匹配到请求时的搜索关键字 | |
| voucherFlag | int | 是否优先消耗虚拟币（0为现金优先，1为优先虚拟币），取自共享内存里的广告策略 | |
| matchKeyWords | string | 匹配到的平台设置的关键词 | |
| reserveInt | int | ctr class | |
| reserveLong | long | 无值 | 0 |
| reserveString | string | 切词匹配时候，记录切词信息 | |
| oaid | string | | 9c7ba72d2f5ce06ac3fa46cd329cac2f957cb0552b505ead22a43e97e155fd58 |
| imei | string | | |
| cost_price | double | 广告 app 配置的 CostRatio | |
| from_mediaid | int | from_mediaid 当前广告位是详情页时，该参数指示，详情页由哪个前置广告位带来 | |
| dspEcpm | long | dsp返回的ecpm，单位做了转换，万分之一元 | |
| CPM2CPDRatio | double | 我们配置的转换因子 | |
| ctr | double | 预测时的转换率 | 0.0045 |
| ctrFactor | double | 配置的ctr提升因子 | 90 |
| adIndex | int | 同一个广告位中匹配到的创意次序 | |
| llmtags | string | url 参数 llmtags | `野蜂驱赶*方法查询*生活技巧` |
| llmapps | string | url 参数 llmapps | `百度经验*知乎*豆丁网` |
## schema
- 代码里会用到
```
{
"name" : "appStoreLog", "type" : "record",
"fields" : [
{ "name" : "appStoreLogId", "type" : "string" },
{ "name" : "batchLogId", "type" : "string" },
{ "name" : "referLogId", "type" : "string" },
{ "name" : "originAdsourceId", "type" : "string" },
{ "name" : "matchOrder", "type" : "int" },
{ "name" : "appId", "type" : "long" },
{ "name" : "sourcePorductId", "type" : "string" },
{ "name" : "sourceAppId", "type" : "string" },
{ "name" : "creativeClickUrl", "type" : "string" },
{ "name" : "campaignId", "type" : "long" },
{ "name" : "strategyId", "type" : "long" },
{ "name" : "creativeId", "type" : "long" },
{ "name" : "mediaId", "type" : "long" },
{ "name" : "adPosId", "type" : "long" },
{ "name" : "strategyPrice", "type" : "long" },
{ "name" : "dealPrice", "type" : "long" },
{ "name" : "payPrice", "type" : "long" },
{ "name" : "encodeAdsource", "type" : "string" },
{ "name" : "decodeAdsource", "type" : "string" },
{ "name" : "logType", "type" : "int" },
{ "name" : "matchType", "type" : "int" },
{ "name" : "isMatched", "type" : "int" },
{ "name" : "isImpression", "type" : "int" },
{ "name" : "isClick", "type" : "int" },
{ "name" : "actionType", "type" : "int" },
{ "name" : "isHome", "type" : "int" },
{ "name" : "isDownload", "type" : "int" },
{ "name" : "isInstall", "type" : "int" },
{ "name" : "logTimestamp", "type" : "long" },
{ "name" : "logDate", "type" : "string" },
{ "name" : "logTime", "type" : "string" },
{ "name" : "userIp", "type" : "string" },
{ "name" : "zoneCountry", "type" : "string" },
{ "name" : "zoneProvince", "type" : "string" },
{ "name" : "zoneCity", "type" : "string" },
{ "name" : "userId", "type" : "string" },
{ "name" : "userPhone", "type" : "string" },
{ "name" : "userAgent", "type" : "string" },
{ "name" : "userOs", "type" : "string" },
{ "name" : "userDeviceBrand", "type" : "string" },
{ "name" : "userDeviceModel", "type" : "string" },
{ "name" : "userLanguage", "type" : "string" },
{ "name" : "userDisplaySize", "type" : "string" },
{ "name" : "usernetWork", "type" : "string" },
{ "name" : "deviceApps", "type" : "string" },
{ "name" : "searchKeyWords", "type" : "string" },
{ "name" : "cheatType", "type" : "int" },
{ "name" : "voucherFlag", "type" : "int" },
{ "name" : "matchKeyWords", "type" : "string" },
{ "name" : "reserveInt", "type" : "int" },
{ "name" : "reserveLong", "type" : "long" },
{ "name" : "reserveString", "type" : "string" },
{ "name" : "oaid", "type" : "string" },
{ "name" : "imei", "type" : "string" },
{ "name" : "cost_price", "type" : "double" },
{ "name" : "from_mediaid", "type" : "int" },
{ "name" : "dspEcpm", "type" : "long" },
{ "name" : "CPM2CPDRatio", "type" : "double" },
{ "name" : "ctr", "type" : "double" },
{ "name" : "ctrFactor", "type" : "double" },
{ "name" : "adIndex", "type" : "int" },
{ "name" : "llmtags", "type" : "string" },
{ "name" : "llmapps", "type" : "string" },
{ "name" : "cvr", "type" : "double" },
{ "name" : "ocpxstage", "type" : "int" }
]
}
```
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